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Published Articles

  • What is Marketing
      (SIM-Singapore Institute of Marketing magazine)
  • Loyalty Marketing
      (SIM magazine)
  • Marketing HR Problems in Asia
      (H.R Development, weekly paper in Singapore)
  • New Strategies for Advertising Agencies
      (Business Times, Singapore)
  • Retailing to ME-tailoring
      (Retail World Asia, Malaysia)
  • Marketing Your Way Out of Recession
      (Axis, International Entrepreneur publication)
  • Party Membership and Loyalty programs
      (Liberal Party of Australia, Victorian Div. 2001)
  • The Road Ahead For Marketing
      (Yellow Pages Australia, 1990)
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